2. Dashboard Overview
At the top of the Responses section, you’ll find key metrics summarizing your brand’s AI performance across all tracked responses:
📊 Key Metrics
- Total Responses:
The total number of AI-generated responses that mention your brand across all selected prompts. - Avg. Position:
Your brand’s average ranking when it is mentioned in responses (e.g., #5.4 means your brand appears, on average, in the 5th position). - Avg. Sentiment:
The average sentiment score (from 0% to 100%) of responses containing your brand, helping you monitor whether mentions are generally positive, neutral, or negative. - Avg. Relevance:
How relevant your brand is within the context of the response — a high score (e.g., 96.2%) indicates that the mention is highly contextual and not just incidental.
3. Filtering & Customization
To make analysis easier and more actionable, the Responses dashboard includes powerful filters that allow you to slice your data in a variety of ways:🔍 Available Filters
- By Question:
You can filter responses by specific prompts you’ve previously tracked in the Prompts section. This ensures full alignment between user intent and brand response. - By Type:
Filter based on funnel stage:- Top of Funnel: Awareness-oriented responses.
- Middle of Funnel: Consideration-level content.
- Bottom of Funnel: Purchase-oriented responses.
- By AI Model:
Focus your analysis on specific LLMs like:- GPT-4o (OpenAI)
- Claude (Anthropic)
- Gemini (Google)
- Sonar (Perplexity)
- AI Overview (Google)
- By Topics:
See responses that match specific themes (e.g., “electric car,” “affordable SUVs,” “2025 compact cars”) to evaluate positioning on targeted topics. - By Tags:
Use custom tags applied during onboarding or analysis to organize and segment responses by campaign, product line, or strategic initiative. - By Competitor Visibility:
Identify which responses contain competitors (fully, partially, or not at all). This helps you find opportunities to improve your share of voice or flag potential risks. - By Source Type:
Review where responses are being generated from, such as editorial sites, forums, government sources, etc.
4. Response Breakdown & Insights
Each response card in Qwairy gives you a complete view of how your brand — and your competitors — are being represented in a specific AI-generated response.🧾 What Each Response Contains
- Full AI-Generated Response:
You see the exact text that was generated by the LLM, just as a user would. - AI Provider:
The model that generated the response is clearly labeled (e.g., GPT‑4o, Perplexity, Gemini, Claude, AI Overview), letting you track patterns by provider. - Prompt Context:
The question that triggered this response is shown at the top, so you know the user intent behind the result. - Timestamp:
The date and time when the response was retrieved — useful for monitoring how AI behavior evolves over time.
