Introduction

Welcome to Qwairy — your strategic tool to monitor and improve how your brand is represented in AI-powered search engines like ChatGPT, Perplexity, and Overview AI. This guide walks you through the onboarding process to set up your brand on Qwairy and start uncovering opportunities to strengthen your presence in the age of Large Language Models (LLMs).

Getting Started with Qwairy: Onboarding Guide

Welcome to Qwairy — your strategic tool to monitor and improve how your brand is represented in AI-powered search engines like ChatGPT, Perplexity, and Overview AI.

Quick Video Overview

Step-by-Step Onboarding Process

1. 1. 🔓 Accessing Your Qwairy Dashboard

   After logging in to Qwairy.co, the first thing you’ll see is your dashboard — the central hub where you manage your brands, monitor performance, and uncover insights.

   From here, click on “+ Add a brand” to begin.

   
2. Create and Configure Your Brand

   To get started, create a new brand profile by:

   • Providing the official website

     

   Qwairy will use this information to analyze your brand and provide a description of your brand.

   We always recommand to proofread your brand description to make sure all information are accurate.

   After that the next step is:

   • Selecting your preferred languages and target regions (e.g., English + United States)

   On Qwairy, one brand = 1 country. If you want to follow a brand in multiple countries and languages you should simply add an other brand.

3. 🥇 Discover Your Competitors

   Qwairy will then generate a list of direct competitors based on your industry and market.
   For example, if you’ve added Volkswagen, Qwairy may suggest:

   • Toyota

   • Ford

   • Honda

     

   You can:

   • Add or remove competitors manually

   If one of your competitor is not in the list, don’t worry! Qwairy will still detect it if it appears in any of the answer that we generate.

4. Select Your Topics

   Once you’ve entered your brand and website, Qwairy automatically suggests a list of relevant topics that represent themes associated with your brand.

   These aren’t just SEO-style keywords — they reflect semantic concepts that AI models associate with your brand.

   🔎 What are Topics?

   Topics represent the main areas where you want your brand to be known or discovered. They could relate to your products, industry, geography, or even values.

   For example, if your brand is Volkswagen, Qwairy might suggest:

   • Electric vehicles

   • Sustainable mobility

   • Family SUVs

     

   You can:

   • Keep or remove suggested topics
   • Add custom topics that are important to your brand strategy
   • Use this step to define your strategic footprint within LLM ecosystems

   🧠 These topics are the basis for all future analysis — so think about what you want your brand to own in AI conversations.

   Please note that you can add a topic at any time on the Qwairy dashboard. We select some topics for the purpose of onboarding only here.

5. Generate and Select Prompts

   Once your topics are selected, Qwairy generates a set of AI-style natural language prompts related to each topic. These are the kinds of questions that real users might ask ChatGPT or Perplexity — and the kind of prompts that determine whether your brand shows up.

   🤖 Example queries (for “electric vehicles”):

   • “What are the best electric car brands in the US?”

   • “Is Volkswagen a good choice for an EV?”

   • “Who leads the market in sustainable transportation?”

     

   Qwairy allows you to:

   • Review and customize the list of generated queries
   • Add your own queries if you have specific questions you want to test
   • Choose the most relevant ones for your market and objectives

   Each selected query becomes a visibility checkpoint: Qwairy will track if your brand appears in responses and if your website is cited as a source.

   ⚖️ Why separating topics and queries matters

   • Topics help you define your positioning in AI-generated search
   • Queries help you measure your visibility on that positioning

   This two-step process gives you full control:

   1. What do you want to be known for?
   2. Are you actually showing up when people ask about those things?

   Again please not that you can add new queries at any time on the Qwairy dashboard 😉

6. Configure Monitoring - Choose the AI Models to Monitor

   Once your queries are ready, Qwairy lets you select which AI models (LLMs) will be used to simulate real-world user prompts and track your brand’s visibility.

   These include leading models like:

   Model	Provider	Credit Cost	Web Search
   GPT-4o Mini	OpenAI	3 credits per query	✅
   Claude 3 Sonnet	Anthropic	2 credits per query	❌
   Gemini 2.0 Flash	Google	3 credits per query	✅
   Sonar	Perplexity AI	1 credit per query	✅
   AI Overview	AI Overview	2 credits per query	✅

   ✅ Models with web search simulate real-time results more accurately.

   

   Configure how often Qwairy should refresh the responses to your brand prompts:

   • No Monitoring – You trigger analysis manually
   • Daily, Weekly, or Monthly – Auto-refresh at regular intervals
   • Combine with Auto-generate Responses for faster insights

   You can see your next analysis date and credit usage forecast in the Analysis Schedule section.

   Pro tip: We recommend to setup weekly monitoring.

   ⚙️ Auto-generate Responses

   Toggle this on to let Qwairy immediately generate responses when new prompts are added, instead of waiting for the next scheduled monitoring.

   This is useful for:

   • Quickly validating your setup
   • Saving time during onboarding

   Just keep in mind: each immediate generation also consumes credits.

   💳 Important: Monitoring Uses Credits

   ⚠️ Every time Qwairy sends your queries to a model — whether manually or via automatic monitoring — credits are consumed.

   For example if you select:

   • 10 queries
   • 3 models: GPT-4o Mini (3 credits per refresh), Claude 3 Sonnet (2 credits), and Sonar (1 credit)

   Total credits per refresh =
   10 queries × (3 + 2 + 1) credits = 10 × 6 = 60 credits

   • If monitoring is scheduled weekly, this cost repeats every week

   This allows for highly realistic monitoring, but it’s important to plan your model selection and refresh frequency based on your available credit balance.

7. Launch Your Analysis

   Please note that if you are on the free plan, you are limited to 100 credits. Make sure you make the best of them!

   

Et voilà! Your onboarding is done and your data will be ready in a couple of minutes

Let’s continue and go to the next step.